【17173独家稿件，未经授权请勿转载】
作者：*** 伊尔秦科（Pavel Elchenko）
翻译：17173晨星
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玩家想要获得更多自由游戏的乐趣和开发公司想要赚更多钱的矛盾成为日前游戏产业中的《第22条军规》（注：第22条军规是一本讽刺小说，讲述悖论式的矛盾诞生的荒诞逻辑），当两者达到平衡时，它推动着一切向前。而当这种微妙的平衡被破坏时，玩家或是开发商就会被激怒，搞砸一切。下面则是在接下来的几年中可能破坏这种平衡并让你怒不可遏的四大元素。
如果平行世界的理论是真实的，那么一定会有一个开发者只是出于灵感来制作游戏，而完全没有任何想要从玩家手中赚到任何物质奖励的世界。在那个世界中，河流满溢着啤酒的泡沫而没有人需要钱，因为树上长满了美元而不是树叶……抱歉，不过看起来我的想象让我进入了类似辛普森一家的梦境（注：辛普森一家是美国著名讽刺情景喜剧动画。）。但即便存在着这样的平行世界，我们也没有任何方式可以到达那里，所以坚强一点面对现实吧，因为接下来你要面对那些在今后可能会威胁到你的游戏乐趣，让它们索然无味的几个重要问题。
1、游戏内视频广告
你对Youtube上的视频广告有什么感想呢？是的，这些该死的广告阻止你立即看到自己想看的视频，简直是像个地狱。好吧，现在保持冷静，因为很快你在手机游戏中也要遭遇相同的问题了。互联网巨头谷歌刚刚开放了这方面的限制，通过TrueView安卓应用游戏开发者们现在可以在游戏中加入一些类似Youtube的视频广告，通过玩家必须看完或者看是看几秒后才能关闭视频进入游戏，现在就看游戏开发者是否认为这些广告费必不可少了。你已经准备好在玩游戏前看一段广告了吗？试着习惯吧。
2、为玩付更多的钱
当免费模式越来越受游戏开发者的欢迎，在玩家群体中这种模式却依然备受争议。主要原因在于，只有很少数开发团队会真正的想要为玩家带来一个友好的、无缝有效的现实货币支付模式，大多数情况下，免费模式都以“付费牛逼”这种邪恶的方式表现出来，你在游戏中投入时间的同时，你还要在微交易和虚拟货币上花钱才能玩得顺畅。你像个野兽一样在游戏外拼命工作赚钱，然后把钱和几周的时间投到一个无底洞中，这听起来难道还不够糟糕吗？我们很快会在NCsoft的《荒野星球》上看到这个问题的。
3、公共骚扰
游戏已经引起了多方面的重视，一些公众人物也找到了一种简单的方式来增加他们的**筹码。游戏虚拟暴力就是被这些伪君子盯上的最主要目标。你是否听说过格雷格•斯密斯这个名字？这位澳大利亚**官员在澳大利亚玩家中可谓名声在外，当然这并不是什么正面的评价。几年以来他锲而不舍的攻击电子游戏，而最新目标则是《侠盗猎车手5》，格雷格•斯密斯甚至已经赌咒发誓绝对不会让《侠盗猎车手5》通过澳大利亚的审批，而像他这样憎恨游戏的**官员我们能在俄罗斯、美国、英国以及其他许多国家找到。随着电子游戏产业越发壮大，他们的声音也变得越发尖锐，而让我们甚至无法好好享受游戏。
4、疯狂的科学家
热门科学催生出一整个全新的信息娱乐流派，你可以称其为“可笑的研究”，比如说看看诸如“英国科学家筹备烹饪第一块试管牛排”这样的新闻头条你就知道我在说什么了。不幸的是蓬勃发展的游戏产业也成为了这类科学研究的沃土，这些所谓的科学家试图通过电子游戏来解释多样化的人类行为以及特殊的攻击性，很快你就看到一些恶性案件的罪犯被同诸如《使命召唤》、《魔兽世界》等游戏联系在一起，他们想方设法解释这些人的行为是受游戏影响的，游戏使得他们成为杀手和神经病患者。而他们的研究又获得了前面提到的那些**家的欢迎，并用于推行他们的民粹主义。
认识到问题是解决问题的第一步，不妨让我们这份简短的名单成为改变的第一步吧。或许下一步我们将进入一个如文章前面所提到的平行世界那样美好的游戏世界，在那个世界里，开发者纯粹为了提供给玩家游戏乐趣努力，而不是盯着玩家的钱包，而玩家也能够认识到为了获得游戏乐趣付费是理所当然，谁知道呢。
4 Things to Spoil Your Game in the Nearest Future
Contradiction between gamers’ desire to have free of charge fun and developers’ ongoing pursuit for more money is a catch-22 for game industry nowadays. When there is a balance on the both sides, it pushes all things forward. But when this delicate balance is ruined, somebody — either gamers or developers — gets pissed. Here is top 4 things which will probably ruin the balance and piss you off in the year to come!
Pavel Elchenko, Public Relations Manager for NIKITA ONLINE
If the theory of parallel universes is true then there must be a perfect reality where developers create games only out of inspiration and with absolutely no desire to earn any material reward from gamers. And the rivers there are overfilled with foamy beer and nobody needs money because trees sprout evergreen bucks instead of leaves… Sorry, it looks like I’m letting my imagination drive us into some kind of Homer Simpson’s dream. But going back to the theory of parallel universes, even if this wondrous realm exists, there is no possible way for us to reach there. So let us steel our souls to deal with harsh reality. Enlisted below you may find a hit parade of the most annoying irritants to threaten your joyful gaming experience in the upcoming year.
1. Skippable in-game video ads
What do you think of Youtube video commercials you can skip only after a few seconds of watching? Yes, these god damn commercials which prevent you from instantly getting to your intended video. Annoying as hell, isn’t it? Well, now keep calm and face the new Google’s initiative to allow online games developers putting skippable Youtube-style ads to their games. The Internet giant’s DoubleClick Ad Exchange platform already grants developers and advertisers an opportunity to ingrate so called TrueView video commercials into games. The question is when this option becomes essential for developers. Of course, it may not. But what if it does? You should already start practicing your skipping techniques then.
2. Play-to-pay
While free-to-play model is getting more and more popular among developers, gaming community is still quite controversial about it. Mostly it’s so due to the fact that only a few developers teams managed to bring out really seamless, user-friendly and yet effective monetization scheme. The most evil form free-to-play can possibly embody is called “pay-to-win” and avoiding it becomes a new frontier for developers. One of the recent discoveries on this field is “play-to-pay” model. It suggests that you pay for the time you spend within a game. You can pay either by micro-transactions or with special virtual currency. In the least case there is actually a significant danger that you will have to grind like a beast just to earn more money to secure another few weeks of playing. Sounds pretty bad but what would it look like exactly? We will find out with the release of NCsoft's Wildstar.
3. Public persecutions
Games have already managed to attract a considerable attention from public persons looking for an easy way to increase their political weight. Virtual violence is the main point these hypocrites take aim to. Have you ever heard the name Greg Smith? This prosecutor is undoubtedly the most popular government official among Australian gamers. Well actually his popularity has quite a negative hue. For several years already he keeps attacking games. The upcoming GTA 5 is his new-found victim — Greg Smith almost took an oath of making the game banned by any means it takes. Game-hating officials can be found in Russia, United States, Great Britain and other countries. And they are going to get louder because as a result of its growth game industry becomes more valuable prey.
4. Crazy scientists
Popular science gave birth to a whole new genre of infotainment you may call “ridiculous research”. Just take a look at the headlines like “British scientists prepare to cook first in-vitro hamburger” to get what I mean. Games provide rich soil for this kind of scientist to carry out their unverifiable speculative researches of human behavior and specifically aggression. And soon you find out that Anders Breivik and Sandy Hook actually came to what they had done because Call of Duty and World of Warcraft made them like this, killers and psychopaths. Idiocy, you may say. But this idiocy is capable of shaping public opinion against games. This way all the aforementioned politicians gain an additional argument in favor of their populist cause.
Recognizing a problem is the first step towards solution. Let our short list be a contribution to this first step. Who knows, perhaps the following steps will lead us to a world a bit closer to the one described at the beginning of this article. The world where games are made with pure inspiration and developers know how to monetize without getting their hands in gamers’ pockets. Where gamers understand that there is nothing wrong about paying for the fun they enjoy. And maybe there is still some chance of seeing bucks sprouting trees in bloom…
